Find out why you should choose Pinalli
  • Free delivery For orders over €69
    Delivered within 48 hours
  • Free Samples
    With every order
  • Best prices
    On more than 10,000 products
  • Easy returns
    Up to 2 months after purchase

Customer Support

Our opening times: From Monday to Friday
8.30-13.00/14.00-17.00

Who We Are

Pinalli - Welcome to the new Beauty

"Take care of your body,
it’s the only place you have to live" (Jim Rohn)

Pinalli - Shop Parma

Established in Emilia Romagna 35 years ago, Pinalli boasts over 50 Beauty Stores located in the historic centres and shopping malls of the main cities in Northern and Central Italy (27 provinces and 8 regions).

As well as over 5,000 m2 of retail space, we also have an e-commerce platform, pinalli.it, which is one of the best and most innovative websites in the beauty industry.

Providing advice and expertise as well as the most up-to-date online technology, our mission is to offer a complete buying experience whether you shop online or offline.

The new complete beauty experience

Pinalli offers a unique and complete shopping experience, with high-quality “personalised” services as well as prestigious brands at competitive prices. Our in-store personnel will be at your service to help you make your choices with their expertise and professionalism.

The Fidelity Card offers you a wide range of benefits and opportunities with incredible discounts on your birthday and special deals all year round, as well as keeping you informed about our in-store events and new products. By using the Pinalli App you can register your card and access your account so you can keep track of the points you have earned and check out the special offers reserved for our card holders.

Pinalli Loyalty Card

Both our online and our in-store sales can be integrated thanks to:

- Delivery is extremely fast (48 hours max. in most regions) and free when you spend more than €69.
- Click & Collect (order online and collect from one of our stores);
- Instore Totems (more than 170 touch points in all our stores);
- Customer service ( can be contacted by email, telephone, Whatsapp and on our Facebook page).

Our shops are modern and elegant beauty stores with an attractive layout. Both our online and our in-store sales can be integrated thanks to:

Exclusive to Pinalli

There are also exclusive brands such as Kevin Murphy, the professional hairstyle range from Australia, Yankee Candle, a brand recognised all over the world which boasts the widest range of luxury scented candles, home accessories and fragrances, Mesauda, a young, dynamic brand which offers the best in research and innovation in the beauty industry, as well as the fashionable Mediheal Korean masks.

However, we have yet more new lines and exclusive offers for you... Pinalli will introduce more brands and products during the year. There will be many new lines and exclusive offers which will be introduced regularly through our sales network: Avivah, a skincare range for face and body, Voynich, botanical extracts range for hair and body, CND Creative Play, a professional range of permanent nail lacquers, Neve Cosmetics, By Terry, Nabla and Mulac, a new make-up range for those who do not compromise on new trends and natural products, as well as prestigious skincare brands such as Filorga, Decorté, Eisenberg Paris, Youth.

Special franchising corners

To meet the needs of customers who are well informed and demanding and to always offer specific and dedicated solutions, Pinalli has established important business partnerships to develop a network of monobrand stores and shop-in-shop programmes.

The brands involved are:

Pinalli MAC corner
MAC

A world leader in professional make-up, which started backstage at international fashion shows, with which it has developed a wide range of monobrand stores and shop-in-shop programmes.

Pinalli Kiehls corner
Kiehls

A company which started off as an old pharmacy in the New York district of East Village 160 years ago, and today it’s a leader in skincare treatments using a high concentration of active ingredients for face, body and hair.

Pinalli Jo Malone corner
Jo Malone

A brand symbolising the British lifestyle, known for its range of fragrances, which are minimalist in design yet sophisticated and iconic.

Pinalli Benessere
Pinalli Benessere
Pinalli Benessere

In some cities our Pinalli stores have introduced their own spa centres, with rooms equipped for face and body treatments. Working alongside the most authoritative experts in the industry, the Pinalli beauty salons and spa centres not only provide exclusive products, which are the result of advanced research, but also the best and most innovative treatments.

An oasis of relaxation where you can enjoy an all-round beauty and wellness experience.

Pinalli Hair Lab
Pinalli Hair Lab

A world of professionalism at the service of customers. Pinalli Hair Lab is our Hair department which, in line with our brand identity, represents style, elegance and quality.

Neat hair cuts that follow the latest trends, advice on hairstyles and a uniquely Italian elegance, with the utmost attention and care for your hair.

Our mission at the Pinalli Hair Lab is to nurture your hair and skin, choosing natural products which are effective and the result of research and innovation as well as absolutely free of toxic substances.

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