Find out why you should choose Pinalli
  • Free delivery For orders over €69
  • Free Samples
    With every order
  • Best prices
    On more than 10,000 products
  • Easy returns
    Up to 1 month after purchase

Customer Support

Our opening times: From Monday to Friday


"Take care of your body, it’s the only place you have to live" (Jim Rohn)



Established in Emilia Romagna 35 years ago, Pinalli boasts over 50 Beauty Stores located in the historic centres and shopping malls of the main cities in Northern and Central Italy.

As well as over 5,000 m2 of retail space, we also have an e-commerce platform,, which is one of the best and most innovative websites in the beauty industry.

Providing advice and expertise as well as the most up-to-date online technology, our mission is to offer a complete buying experience whether you shop online or offline.



Pinalli offers a unique and complete shopping experience, with high-quality “personalised” services as well as prestigious brands at competitive prices. Our in-store personnel will be at your service to help you make your choices with their expertise and professionalism.


Fidelity Card Pinalli

The Fidelity Card offers you a wide range of benefits and opportunities with incredible discounts on your birthday and special deals all year round, as well as keeping you informed about our in-store events and new products. By using the Pinalli App you can register your card and access your account so you can keep track of the points you have earned and check out the special offers reserved for our card holders.


Both our online and our in-store sales can be integrated thanks to:

Delivery is extremely fast (48 hours max. in most regions) and free when you spend more than €69.
Click & Collect (order online and collect from one of our stores);
Instore Totems (more than 170 touch points in all our stores);
Customer service ( can be contacted by email, telephone, Whatsapp and on our Facebook page).

Our shops are modern and elegant beauty stores with an attractive layout. Both our online and our in-store sales can be integrated thanks to:



Many new and exclusive products are periodically introduced in the sales network: Avivah, a skin care line for face and body, Voynich, a botanical line for the care of hair and body, Wizy, a line of scented and super colored bath products, Berry Clay, an nnovative brand for the complete care of skin and hair, and obviously ProExpert, with a complete range of professional accessories for demake up, make up and personal care. And then, many specific brands such as BUMBLE&BUMBLE, a line of hair care created backstage at fashion shows, and Olaplex, a hair professional line for the deep reconstruction of the hair, Yankee Candle, a brand recognized worldwide that boasts the most complete and enticing selection of scented candles, accessories and fragrances for the home, Mesauda, a young and dynamic company able to offer the best research and innovation in the field of cosmetics, NYX, a made in USA brand of professional make-up which accessible and loved by social media, Faby and CND, professional brands in the nails sector, Gyada, which offers high performance cosmetics with totally natural formulations, Face-D, a leader in dermo-cosmetics with immediately visible results, YA.BE, which links the concept of beauty to that of spiritual and holistic well-being, and finally the Korean masks from Mediheal, a major trend.

And also Zago with its under-makeup, Dermalogica, a Californian brand that has revolutionized the skincare sector with its personalized treatments and exclusive formulas, Etro and its super exclusive fragrances, Laura Mercier, pioneer of the "Flawless Face" philosophy with its make-up and cosmetics, Bobbi Brown, an American makeup and skincare brand appreciated by MUAs and beauty lovers around the world.

But the novelties and exclusives do not end there. Pinalli never ceases to introduce important brands and proposals or even entire product lines to meet new emerging needs of its customers, such as D-dog by Diego Dalla Palma, which introduces the new category of pet care, and will continue to offer new product families to differentiate itself on the market and to embrace the well-being of people with a 360° perspective.



To meet the needs of customers who are well informed and demanding and to always offer specific and dedicated solutions, Pinalli has established important business partnerships to develop a network of monobrand stores and shop-in-shop programmes.

The brands involved are:



A world leader in professional make-up, which started backstage at international fashion shows, with which it has developed a wide range of monobrand stores and shop-in-shop programmes.



A company which started off as an old pharmacy in the New York district of East Village 160 years ago, and today it’s a leader in skincare treatments using a high concentration of active ingredients for face, body and hair.



A brand symbolising the British lifestyle, known for its range of fragrances, which are minimalist in design yet sophisticated and iconic.

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In some cities our Pinalli stores have introduced their own spa centres, with rooms equipped for face and body treatments. Working alongside the most authoritative experts in the industry, the Pinalli beauty salons and spa centres not only provide exclusive products, which are the result of advanced research, but also the best and most innovative treatments.

An oasis of relaxation where you can enjoy an all-round beauty and wellness experience.



A world of professionalism at the service of customers. Pinalli Hair Lab is our Hair department which, in line with our brand identity, represents style, elegance and quality.

Neat hair cuts that follow the latest trends, advice on hairstyles and a uniquely Italian elegance, with the utmost attention and care for your hair.

Our mission at the Pinalli Hair Lab is to nurture your hair and skin, choosing natural products which are effective and the result of research and innovation as well as absolutely free of toxic substances.

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